Chet Holmes is a best-selling author, accomplished business executive and teaches sales and marketing strategies to Fortune 500 companies.

His book, “The Ultimate Sales Machine” is in my Top 5 list of books on sales and marketing. No surprise, two of the biggest themes of his book are Black Belt Business themes;

  • “Pig-headed Discipline”
  • Mastery – “Not 12,000 strategies done 4 times, but 12 strategies done 4,000 times.”

Chet Holmes is also a former martial arts school owner and master instructor, again no coincidence. In the book, he discusses how principles of the martial arts are directly applicable to success in business. It’s and easy and entertaining read and his 12 strategies can be applied to any business.

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