In an age of instant information, instant feedback, instant gratification, etc….people have become more attention deficit oriented than ever. You will not grab everyone’s attention, all the time. Marketing is becoming more targeted than ever, do you know your target audience? Do you know how to grab their attention? To get them to take action?

Seth Godin calls this The Attention Paradox, take a look.

Seth’s Blog: The attention paradox.

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