Business philosophies can quickly evolve into offshoots that render the root philosophy almost obsolete in function. Take the philosophy known as, “Customer Service” for example…
The evolution has gone from;
- CUSTOMER SERVICE
- CUSTOMER EXPERIENCE
- CUSTOMER LOYALTY
They are the current buzzwords yes, but there is a real paradigm shift between the three. Do you know the difference? Do you understand the “Three P’s” that drive Customer Experience? How to create the culture that ultimately drives Customer Loyalty?
It is much more than merely the sum of the customer service parts….and in a digital age, it matters. No matter how small your business, it matters.