Interestingly, a colleague and I were just discussing this topic today…..

“People are not loyal to contracts or national agreements. People are not loyal to products or companies. People are loyal to other people. Loyalty is an emotional connection based on trust. If you can earn a person’s trust, you can earn their loyalty.”

See what Seth Godin has to say about the topic, link to his blog below:

Seth’s Blog: The most important question.



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