One of the biggest marketing mistakes that many companies both large and small make is associating their current traffic levels with their current communications efforts. In most cases, consumers take their time in making buying decisions and it takes 60-90 days of consistency to see results. Additionally, when the “immediate need” scenario arises and the consumer must make a quick buying decision consistency will determine which brand is in the forefront of the customer’s mind.

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“Consistent marketing is a choice, but if you choose not to its guaranteed that one of your competitors will.”

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