Warren H. King was an influential photo journalist for both the Army and the Navy during WWII. He would go on the have a highly successful career teaching photography, consulting for CBS and mentoring some of the top photographers in the industry. He is considered among the top in his field across the entire California school system and many artistic/academic institutes within the United States.
I was extremely fortunate and privileged to have him as one of my earliest mentors on visual presentation. Hi philosophy on art and imagery was to keep things simple and remember that a quality photo should always do three things
- Tell a story
- Set a mood
- Show a design
In the digital age, there is more material coming at you, at a faster pace than ever before. Creativity and originality is often given back seat to big data, complicated strategy and price wars. The fact remains that marketing in the digital age is highly visual art/science with the inclusion of email, video and social media. Successful marketers are rediscovering Mr. King’s simple but effective philosophy on “visual story” and standing out in an often bland, ‘me too’ world of digital marketing.
Additionally, there is a link below to Seth Godin’s blog on some other valid considerations for your marketing materials.