2015 is going to be a big year for those who dig into the use of video in their marketing strategy. The data and evidence continues to grow on the benefits of what I call “V-Marketing” and the early adopters are seeing a clear advantage. Below is a snippet & link from a recent post by Shama Hyder’s Marketing Zen Group that talks specifically about the need for video as part of a successful marketing strategy.
Some additional facts to consider about video in your marketing plans
- Video content embedded in email is 55 times more likely to drive people to your website
- Google loves video and Youtube videos in particular, for obvious reasons
- As a result, video can help drive organic search engine optimization (SEO)
So the real question is, will you be ahead of the marketing strategy curve in 2015?