boomer-genx-name-tags

In between the Baby Boomer and the millennial generation is the generation referred to simply as “X”. They’ve also been referred to as the “Forgotten Generation” or the “Cynical Generation” but like most social propaganda, there is very little factual evidence to support these titles. In fact, as research takes a more equitable look at all three generations, a very different picture begins to emerge.

Studies like the one from Yahoo below are creating significant exposure to the contributions of the generation with no true name. Likewise, the evidence is mounting that a definite leadership vacuum exists today in organizations across many fields. As baby boomers retire, leave or get asked to leave organizations are struggling to fill these senior leadership positions. Although millennials are being advertised as the natural successors, many are falling short in the skill sets, mind sets and experience necessary to lead in a complicated global and digital age.

Generation X is proving to have the balance required and could very easily fill that leadership vacuum in the second half of this decade.

Yahoo took a look at Gen X and found a multitasking, smartphone-using and brand-aware generation.

Source: Yahoo study: Gen X is the most influential generation by spending power | Marketing Dive

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