Marketing Wisdom From Harley

In 2011, I was fortunate enough to meet Ken Schmidt and hear him speak during an executive leadership conference for The Hertz Corporation. I’ve lost count of how many leadership, best practice, roundtables, conferences that I’ve been to but Ken’s quote from that meeting had more depth of impact than anything before or since.

“Figure out what everyone else is doing, then do something different.” – Ken Schmidt

 

Seth’s Blog: The attention paradox

In an age of instant information, instant feedback, instant gratification, etc….people have become more attention deficit oriented than ever. You will not grab everyone’s attention, all the time. Marketing is becoming more targeted than ever, do you know your target audience? Do you know how to grab their attention? To get them to take action?

Seth Godin calls this The Attention Paradox, take a look.

Seth’s Blog: The attention paradox.