WWII and The Digital Age

Warren H. King was an influential photo journalist for both the Army and the Navy during WWII. He would go on the have a highly successful career teaching photography, consulting for CBS and mentoring some of the top photographers in the industry. He is considered among the top in his field across the entire California school system and many artistic/academic institutes within the United States.

I was extremely fortunate and privileged to have him as one of my earliest mentors on visual presentation. Hi philosophy on art and imagery was to keep things simple and remember that a quality photo should always do three things

  • Tell a story
  • Set a mood
  • Show a design

In the digital age, there is more material coming at you, at a faster pace than ever before. Creativity and originality is often given back seat to big data, complicated strategy and price wars. The fact remains that marketing in the digital age is highly visual art/science with the inclusion of email, video and social media. Successful marketers are rediscovering Mr. King’s simple but effective philosophy on “visual story” and standing out in an often bland, ‘me too’ world of digital marketing.

Additionally, there is a link below to Seth Godin’s blog on some other valid considerations for your marketing materials.

 

H. Warren King

 

 

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Seth’s Blog: Question checklist for reviewing your new marketing materials….

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Marketing Wisdom From Harley

In 2011, I was fortunate enough to meet Ken Schmidt and hear him speak during an executive leadership conference for The Hertz Corporation. I’ve lost count of how many leadership, best practice, roundtables, conferences that I’ve been to but Ken’s quote from that meeting had more depth of impact than anything before or since.

“Figure out what everyone else is doing, then do something different.” – Ken Schmidt

 

Web Intelligence Science 101

It’s pretty amazing to think about how digital age continues to bring about quantum shifts in how business is conducted. Not only has so much changed in kind, but in scale and in a continually shortening order. Seemingly overnight, market places have become a global landscape. Also, consider a few of today’s digital basics that were still deemed almost laughable less than a decade ago;

  •  Having your own web page as an absolute must
  • Internet sales departments taking precedence over the brick and mortar sales teams
  • Companies creating a new position called, “Social Media/Marketing Manager”.
  • Facebook as a business tool
  • Recruiting new talent via social media like LinkedIn, etc.

And that really just scratches the surface! Consider all the new buzz words that have emerged in just the last couple years; Reputation Management, Social Media Marketing, SEO, SEM, Pay-per-click, etc. Most of these are already being over used, misused and/or bundled with a larger topic.

That larger topic is evolving into an actual science; a Web Intelligence Science that will, in the future, harness all of these digital age components into a new field of study for marketing. And there is evidence that the future is indeed already here. Take a look at the link below, it’s a course currently offered by the University of California at Irvine and it’s called…Web Intelligence;

Web Intelligence.

Granted, this course focuses mainly on analytics and data mining but the implications are huge. Today’s pilot course can quickly become tomorrows field of study and marketing degree. If the last two decades have done nothing else, they have shown that it pays to not underestimate Economic Evolution.

Here is a simple illustration of what this Web Intelligence Science may look like and what the future is bringing.

Web Intelligence Science 101

Click on the link above to download the animated slide.

Seth’s Blog: The attention paradox

In an age of instant information, instant feedback, instant gratification, etc….people have become more attention deficit oriented than ever. You will not grab everyone’s attention, all the time. Marketing is becoming more targeted than ever, do you know your target audience? Do you know how to grab their attention? To get them to take action?

Seth Godin calls this The Attention Paradox, take a look.

Seth’s Blog: The attention paradox.

There was a time when…

Skeptics believed that…

  • The automobile would never replace the horse and buggy.
  • The sound barrier would never be broken
  • That music video would never catch on
  • That the personal computer would never do anything other than play games
  • That the cell phone would never be small, practical and affordable for the masses
  • That the internet wouldn’t create a global economy

And today, there are people and businesses that truly believe that digital marketing and social media really have not changed the way people communicate and the future of business. 

Guess they’ll get left behind too…That which does not adapt and evolve, eventually becomes extinct.

Those were probably the same people who told me that a guy my size couldn’t break 10 bricks with my hand.

A picture is worth 1000 words and…

Should always do three things…

Tell a story

Set a mood

Show a design

With today’s world of social media, digital marketing and information overload, there is more content out there than ever and it’s harder to get people’s attention than ever. It’s not just the novice either, but the sales and marketing ‘experts’ as well that often lose sight about the psychology of human communication.

We all communicate with the outside world through the five senses..Sight, Sound, Touch, Taste and Smell. We’ll leave the “6th Sense” for an episode of Ghost Whisperer. Sight, Sound and Touch tend to dominate in human communication and most people are often most dominant in one of those senses, much like being left or right handed.

Each person is tuned into those three senses differently, therefore the only way to have universal appeal is to communicate to all three senses.

  • VISUAL – Does your photo show a design? Do the colors or contrast in black & white photos catch the eye?
  • AUDITORY – Is there a story being told? Can the viewer “hear” those 1000 words?
  • KINESTHETIC – Does the photo set a mood? Inspire? Create an emotion?

Photographs can be a powerful part of your sales, marketing, social media and personal branding efforts if they have mass appeal.