WWII and The Digital Age

Warren H. King was an influential photo journalist for both the Army and the Navy during WWII. He would go on the have a highly successful career teaching photography, consulting for CBS and mentoring some of the top photographers in the industry. He is considered among the top in his field across the entire California school system and many artistic/academic institutes within the United States.

I was extremely fortunate and privileged to have him as one of my earliest mentors on visual presentation. Hi philosophy on art and imagery was to keep things simple and remember that a quality photo should always do three things

  • Tell a story
  • Set a mood
  • Show a design

In the digital age, there is more material coming at you, at a faster pace than ever before. Creativity and originality is often given back seat to big data, complicated strategy and price wars. The fact remains that marketing in the digital age is highly visual art/science with the inclusion of email, video and social media. Successful marketers are rediscovering Mr. King’s simple but effective philosophy on “visual story” and standing out in an often bland, ‘me too’ world of digital marketing.

Additionally, there is a link below to Seth Godin’s blog on some other valid considerations for your marketing materials.

 

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Seth’s Blog: Question checklist for reviewing your new marketing materials….

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A picture is worth 1000 words and…

Should always do three things…

Tell a story

Set a mood

Show a design

With today’s world of social media, digital marketing and information overload, there is more content out there than ever and it’s harder to get people’s attention than ever. It’s not just the novice either, but the sales and marketing ‘experts’ as well that often lose sight about the psychology of human communication.

We all communicate with the outside world through the five senses..Sight, Sound, Touch, Taste and Smell. We’ll leave the “6th Sense” for an episode of Ghost Whisperer. Sight, Sound and Touch tend to dominate in human communication and most people are often most dominant in one of those senses, much like being left or right handed.

Each person is tuned into those three senses differently, therefore the only way to have universal appeal is to communicate to all three senses.

  • VISUAL – Does your photo show a design? Do the colors or contrast in black & white photos catch the eye?
  • AUDITORY – Is there a story being told? Can the viewer “hear” those 1000 words?
  • KINESTHETIC – Does the photo set a mood? Inspire? Create an emotion?

Photographs can be a powerful part of your sales, marketing, social media and personal branding efforts if they have mass appeal.